The red colour was chosen for boldness and the colour’s association with passion, the heart and love. Moreover, the “elegant loop” according to artists made it easier to replicate and avoided other traditional colours depicting other causes. Therefore, the emergence of visual expression of compassion with the ribbon was inspired by the yellow ribbons that were tied on the trees to show support for the American military fighting in the Gulf War. Eventually, they came up with the idea of red ribbon symbolisation that has now become one of the most recognised symbols of the decade.ĭuring the time World AIDS Day was founded followed by years later when the red ribbon was established, the disease was highly stigmatised and the communities living with the chronic disease remained largely hidden. Black is a member of the society and the. In 1991, at least 12 artists had gathered in a gallery in New York’s East Village for the discussion of a new project for visual AIDS, which is a New York HIV-awareness arts organisation. The Red Ribbon Skirt Society headquartered in Rapid City advocates, supports and educates about the issue of Missing and Murdered Indigenous Women. the idea of associating World AIDS Day with the red-coloured ribbon came nearly a decade after the first World AIDS Day was celebrated. Schools participate in a variety of ways, like hosting special speakers, throwing contests, decorating school campuses, and more. It’s the largest drug-abuse prevention campaign in the country, targeting K-12 students. The ‘Red Ribbon’ is the universal symbol of awareness and support for the people across the globe living with HIV. Red Ribbon Week is held each year from October 23 to October 31. What is the significance of ‘Red Ribbon’?
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